Case Study: Turning a Flat Retention Curve Into a Rising One
Illustrative YouTube case study: how a flat retention curve became a rising one — hook rewrite, open loops, pacing fixes, and full before-and-after data.
37 min read
Category
Case Studies
4 articles in Case Studies.
Case Study: Rewriting a Vlog Intro That Doubled Retention
A frame-by-frame case study of a vlog intro rewrite that doubled 30-second retention. Includes the diagnostic process, before/after scripts, retention curves, and a reusable framework for creators.
35 min read
Case Study: How a Weak Middle Cost a Video 60% of Its Views
A YouTube retention case study: the hook worked and the ending was strong, but a sagging middle leaked 60% of the audience. See the diagnostic process, script rewrite, and before-and-after retention curve — plus a checklist you can apply today.
36 min read
Case Study: How Fixing the First 15 Seconds Doubled a Video's Retention
A full worked example of the exact opening rewrite that doubles YouTube retention: kill the greeting, add a specific-number hook, and open a loop. Includes before/after retention curves, script comparison, checklist, and framework.
42 min read